UTAH ROCKS

This is a branding concept that I’ve been tossing around for a while now. I’ve put a little time into it as a pitch, now I just need to find some people to pitch it to, haha!

Here is the Run down on it!

A straightforward design that isn’t afraid to be a bit punny. Having grown up in Southern Utah and having Parents in the retail rock and gem business, I have quite an affinity for rocks.

Utah is undoubtedly the heart of nature’s breathtaking rock formations, and let’s be honest, that rocks. In this early phase of development, three formations are focused on, Zion, Bryce, and Arches, but there are others that should be explored.

This is a design concept that has potential in retail merchandise, media for tourism, and interactive content for web and mobile.

I’m not positive where this concept will go from here, but I could see it working as a great way to share the beauty and lifestyle that is found in Utah’s National Parks. So, keep your fingers crossed for me, and we’ll see where this thing goes!